Prògram pìleit gus buannachdan na Gàidhlig ann an gnothachas adhartachadh

Tha Cruthachadh Chothroman: A' Cur ri Fàs san àm ri Teachd mar chothrom air leth do bhuidhnean tionnsgaineach air cumhachd na Gàidhlig a bheartachadh agus a chleachdadh mar phrìomh mhaoin san ro-innleachd gnothachais aca.

Tha 10 àiteachan sa phrògram ùr a tha a’ tabhann meantoradh is taic freagarraichte, gus gnothachasan a chuideachadh le an sgilean Gàidhlig a leasachadh, dearbh-aithne am brannd a neartachadh agus margaidean ùra a ruighinn.

Thuirt Màiri Bhochanan, ceannard Gàidhlig aig HIE:

“Brosnaichidh am prògram com-pàirtichean gu coimhead ri cothroman ùra air Gàidhlig a chleachdadh anns a’ ghnothachas aca. Bidh taic speisealaichte ann gus rannsachadh a dhèanamh air: amalachadh Gàidhlig; neartachadh ùghdarrachd brannd tro Ghàidhlig agus dualchas; agus beachdachadh air mar a dh’fhaodas cànan cur ri luach coimearsalta. Bidh buannachd a bharrachd an lùib ceangal le stiùirichean gnìomhachais agus luchd-gnothachais den bheachd cheudna.”

Thuirt an Leas-Phrìomh Mhinistear Ceit Fhoirbeis:

“’S i a’ Ghàidhlig rud a tha a’ tàladh luchd-ceannaich a ghnìomhachasan, le branndaichean uisge-beatha, aoigheachd agus turasachd am measg nan roinnean a tha a’ faighinn buannachd aiste.

“Nì an iomairt ùr seo e comasach do bharrachd ghnìomhachasan Gàidhlig a chur an lùib a’ bhranndaidh aca is tarraing shònraichte a’ chànain a chleachdadh gus margaidhean ùra a ruighinn.

“Gus a’ Ghàidhlig fhàs, tha sinn a’ toirt air adhart Bile nan Cànan Albannach gus foghlam Gàidhlig a neartachadh is tha sinn uile gu lèir a’ cur £35.7 millean a-steach gu iomairtean a chuireas an cànan air adhart ann an 2025-26.”

Thuirt Steven Kellow, manaidsear maoineachaidh is phròiseactan aig Bòrd na Gàidhlig: "Tha sinn air leth toilichte taic a thort do phrògram Cruthachadh Chothroman gus taic a thoirt do dhaoine fa leth air a' Ghàidhealtachd is na h-Eileanan h-Eileanan airson a' Ghàidhlig a chur aig cridhe an cuid obrach. Tha leasachadh sgilean tionngalach agus gnìomhachasan tro mheadhan na Gàidhlig cudromach airson taic a thoirt do choimhearsnachdan Gàidhlig agus tha sinn a' coimhead air adhart ri bhith ag obair còmhla ri HIE airson seo a' lìbhrigeadh."

Bidh mion-fhiosrachadh mun  làn phrògram ri fhaotainn a dh’aithghearr,  agus bidh HIE a’ brosnachadh neach sam bith aig a bheil ùidh, gu clàradh.  Lìon Foirm Nochdadh Ùidh air-loidhne (EOI) a tha ri fhaotainn aig Gaelic business support | HIE. 

Pilot programme to boost the benefits of Gaelic in business

Cruthachadh Chothroman: A' Cur ri Fàs san àm ri Teachd (Shaping Opportunities: Fuelling Future Growth) is a unique opportunity for entrepreneurial organisations to harness the power of Gaelic and use it as a key asset in their business strategy.

The new programme has 10 places offering  tailored mentoring and support to help businesses develop their Gaelic skills, strengthen their brand identity, and reach new markets.

Mairi Buchanan, head of Gaelic at HIE, said:

“The programme will encourage participants to look at new opportunities to use Gaelic within their business. There will be specialist support to explore: Gaelic integration; strengthening brand authenticity through Gaelic language and heritage; and considering how language can add commercial value. There will be the additional advantage of connecting with industry leaders and like-minded business people.”

Deputy First Minister Kate Forbes said:

“Gaelic is a unique selling point for businesses, with whisky brands, hospitality and tourism notable among the sectors which benefit from it. This new initiative will enable more companies to incorporate Gaelic into their branding and use the language’s appeal to reach new markets.

“To grow Gaelic, we are taking forward the Scottish Languages Bill to strengthen provision of Gaelic education and investing a total of £35.7 million in initiatives to promote the language in 2025-26.”

Steven Kellow, Funding & Projects Manager, Bòrd na Gàidhlig, said:

“We are delighted to be supporting the Cruthachadh Chothroman programme to support individuals within the Highlands and Islands to put Gaelic at the heart of their business activities. Developing entrepreneurial and business skills through the medium of Gaelic is important to supporting Gaelic communities and we look forward to working with HIE to deliver this.”

Details of the full programme will be available soon, and HIE is encouraging anyone interested to register.  Complete the online Expression of Interest (EOI) Form available at Gaelic business support | HIE.