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Wellness is becoming less of a luxury and more of a necessity. Gain an overview of the topic and what opportunities this could provide your business.
Regular Tune into Tourism hosts Julia Sutherland and Richard Melvin are joined by Katrina Mather, creator of www.thebodytoolkit.com Retreats, and Senior Trends Analyst from www.thefoodpeople.com, Scott Fraser.
In this webinar, we're placing particular attention on taking wellness outside. What constitutes 'outdoor wellness', how is it achieved, and what can be done to take advantage of the opportunities?
Contributing £1.3 billion to the Scotland’s economy in 2015, the Accessible Tourism market includes a wide range of customers, from people with sensory and physical disabilities to families with young children and senior travellers.
Recent analysis of the European accessible market size predicts the value of the market to reach 88.6 billion Euros by 2025, 65% growth rate.
To help us look at how we can better cater for this market, we'll be joined by Marina Di Duca, Inclusive Tourism Manager at www.visitscotland.org, and Moira Henderson MBE from www.therings.co.uk, fully accessible self-catering holiday cottage in Fife, and author of "The Journey to the Rings: You Couldn't Make It Up", which tells her story.
In this final session in our series devoted to wellness tourism, we looked at how events and festivals around Scotland can positively impact your business.
To help us, we were joined by: Mark Stewart, Senior Events Manager at www.EventScotland.org, who has over 20 years expertise in developing new tourism products and in maximising tourism’s economic contribution through strategy and action plan development, and Alan Anderson from www.KOMEvents.com, who also has loads of insight to share, as since 2013 over 10,000 MAMILs (middle aged men in lycra!) have swum, rode or run at events organised by Alan in predominantly rural Scottish locations.
In 2019 we looked at the growing phenomenon of ‘Wellness Tourism’. How can your business further appeal to the increasing number of tourists who are seeking to escape the rush of everyday life?
Watch our series back to find out.