Tune into Tourism - Scotland Outlook 2030

Episode 1 - What is Outlook 2030?

A deep dive into how the key priorities of the Outlook 2030 tourism strategy. How the key principles still apply in a world that has changed greatly since the strategies launched two years ago.

Episode 2 - Passionate people

This episode is focused on the Outlook 2030 strategy’s key priority of Passionate People.

Gordon Morrison, Association of Scottish Visitor Attractions (ASVA), explains how the strategy is relevant to businesses in the current climate and how it can help us deal with staffing challenges.

Iain Jurgensen at Portavadie Spa and Leisure resort shares how he’s had success recruiting and retaining great people for his business and how they are tackling the housing shortage for staff.

George Stone in Drumnadrochit tells us how hospitality businesses like yours could fill vacant positions, whilst providing crucial support for Ukrainian refugees in Scotland.

Episode 3 - Thriving places

This episode is all about how some communities across the Highlands and Islands are tackling the Outlook 2030 strategy’s key priority for Thriving Places.

The new chair of the North Highland Initiative, Genevieve Duhigg, talks about the challenges they face and how thinking strategically is key for a sustainable future.

We visit the Kinlochleven Community Trust to talk to Trust Manager Lucy Cooke about how they have tapped into some of the funding available to create their own strategy - with faster, tangible results.

Rhoda Meek from isleHOLIDAY explains how they are using an alternative business model to keep profits in their own communities, rather than give them away to large third parties.

Episode 4 - Diverse businesses

This episode is all about the key priority of the Outlook 2030 strategy for diverse businesses.

To give us a clearer picture of the economic backdrop for tourism businesses in 2022, we’re joined by senior economist from the NatWest Group, Philip Bartlett. Caroline Miller then explains how agritourism could unlock new markets for Scottish Tourism, creating additional revenue streams for businesses in the Highlands and Islands, as she shares some great examples from across the country.

Episode 5 - Memorable experiences

In our final episode, Tune into Tourism explores the Outlook 2030 strategy priority to create memorable, world-class experiences for visitors.

Robin Warsnop joins us from the award-winning small tour operator Rabbies Trail Burners, and shares the kinds of experiences visitors are seeking and how they are catering to emerging trends.

We’re also joined by Iain McNeill from Whereverly who tells us about the latest apps that use technology to enhance the visitor experience.