Moray Waste Busters
Meet the social enterprise redirecting tonnes of quality, usable items away from landfill to new homes.
This innovative product helps people to sleep better and is truly sustainable. It is simply better for people and better for the planet.
Bespoke Fabrics is a consultancy firm run by Joan Johnston offering support with product development in sustainable textiles.
With sustainability and a passion for UK textile manufacturing at its core, Bespoke Fabrics identified a new opportunity from valuable low cost high value cashmere fibre – Cashmere guard hair – that has long been ignored by the traditional textile industry.
Guard hair, which comes from Cashmere goats in Afghanistan, Mongolia and China, is considered a by-product, but it actually forms 60% of the fleece with 15,000 tonnes produced annually.
With over 20 years of experience in the British and international textiles industry, Joan has spent two years developing her new sustainable, thermally regulating fabric. In June 2021, her new insulating material, being used in duvets under her brand Ava Innes, was recognised as a new invention by the Intellectual Property Office.
Find out more in Joan's blog about the sustainability ethos at Ava Innes.
It’s been inspiring working with Joan as she’s developed this new product. We’ve helped her find start-up funding; provided research and development funding; and specialist advice in strategy, sales, international trade, marketing and e-commerce.
See who else we're working with in Moray.
Meet the social enterprise redirecting tonnes of quality, usable items away from landfill to new homes.
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