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Innovative tourism in action

Tourism - in common with most other businesses - must evolve and adapt to rapid changes in the marketplace. Sustainability, therefore, is key to survival, the growth of tourism and the profitability of business and local communities.

Three factors are driving change in the tourism sector:

• Innovation and influencing
• Networking and collaboration
• and private sector leadership

HIE believes that much of the inevitable change must be lead from within the industry itself. Therefore, HIE has placed collaboration and leadership from the private sector at the centre of its work. To this end, HIE is committed to supporting a number of projects that are highlighted in this section's sub pages.