Our presenters Julia Sutherland and Richard Melvin will be bringing the latest trends, industry insights and expertise directly to your device, wherever you are and however you choose to tune in.
A new series gets underway on 30 October, this time with a focus on wellness:
30 October: What is Wellness?
Wellness is becoming less of a luxury and more of a necessity. Gain an overview of the topic and what opportunities this could provide your business.
6 November: Recharge. Restore. Renew
Spas and retreats have developed rapidly in recent years, learn how the market has developed and how you could get involved.
13 November: Outdoors and Nature
Long recognised as contributing to a healthy body and mind - how could your business utilise the great outdoors.
20 November: Sustainability
Focus on the wellness of the planet, why it's important and how your business can become more eco-friendly.
27 November: Accessible Tourism
Accessibility is a fast growing area involving both physical and mental wellness. Understand how simple changes can open your business up to new, high spending markets.
4 December: Events and Festivals
More fitness 'challenge' events are making their way to Scotland, it is also commonplace to find wellness themes throughout our festivals! Is this an area you could get involved with?
This series follows the theme of 'wellness tourism' and explores how you can capitalise on this growing trend:
Scotland is recognised as a world-class destination for Mountain Biking, and mountain bikers spend 66% more per night than those who cycle on a road or path during their holiday.
But with an estimated value of leisure cycle tourism at around £345million, and for mountain bike tourism approx £143 million, the combined impact on the Scottish economy cannot be ignored.
We’ll discover the specific needs of these visitors, and the steps you can take to make them feel even more welcome, and keep them coming back to your business.
Search Engine Optimisation describes the range of tactics you can employ to influence the visibility of your website in the ‘organic listings’ of a search engine’s results page. Utilising SEO effectively can provide your business with the best opportunity to rank highly in search engine results, and therefore a higher percentage of qualified click throughs or leads to your website.
With an estimated worth of nearly £100 million a year to the Scottish economy, the growth of cruise tourism is an opportunity we can’t afford to overlook.
Find out more about what the specific needs are for these important guests to out shores, and where the opportunities are for YOUR business.
Scotland is renowned for its Food and Drink offering, with thousands of tourists visiting every year to sample everything from artisan gins to our freshly-caught seafood.
Along with our expert guests, we focus on how your business can make the most of this valuable resource and create a true foodie experience for your visitors.
Covering everything from the sourcing of your food and drink offering, how you tell the story, engaging your staff, as well as collaborating with other businesses, we’ll look at how you can unlock the potential to double the £1 billion visitors to Scotland already spend on food and drink.
Make sure you are subscribed to our mailing list and tick tourism to be the first to hear when the new series starts and how you can take part.