Our priorities

Supporting businesses - sales and marketing 

An understanding of sales and how markets and customers operate is vital to the growth of every business. Effective sales and marketing permeates successful businesses, helping to attract new customers, retain and grow existing accounts, and identify new market opportunities through intelligence gathering.

Entering new home and international markets is a key to growth for Highlands and Islands businesses, and consequently, enhancing sales and marketing expertise will be an increased priority for HIE support over the next three years. 

In addition to our advisory services, we will bring a series of masterclasses to businesses on this topic and we will invest further in bringing best practice to the Highlands and Islands to deepen the appreciation of and expertise in sales and marketing.

Contact your local HIE office for more information > 

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