Cruise Tourism market opportunities - Shetland

21 February 2019 to 22 February 2019

Prepare your business - cruise market opportunities are coming to Shetland!

Cruise tourism potentially offers significant benefits to businesses operating in cruise destinations in the Highlands and Islands. To help local businesses maximise their opportunities, we’re running 2 events focusing on the Shetland cruise tourism market in partnership with Lerwick Port Authority, Visit Scotland and Shetland Islands Council.

These workshops are designed to help businesses understand the market and how to access it. While the first day is an information session open to all, the second is a limited places intensive workshop aimed at businesses looking at product development or adaptation specifically for the cruise market.

Book your place/s now and learn how the cruise sector works and how your business can prepare to make the most of opportunities arrising!


Date:   Thursday 21st February 2019
Time:   09.30 - 13.00 with networking lunch
Venue: Mareel, Lerwick

DAY 1: Who should attend?

An open event for anyone interested in understanding more about the cruise sector and the opportunities it brings to Shetland.

What’s involved?

Representatives from the cruise sector will provide insights into industry, how it works and what they are looking for in a destination, including -

The Cruise Ship Industry – Globally and in Scotland
Cruise Lines – what drives decision making, what they are looking for in a destination
How the sector interacts locally, including roles of the Port Authority, agents, ground handlers; what makes an attractive destination
Maximising opportunities & local business support available


Date:   Friday 22nd February 2019
Time:   9.30am - 5pm
Venue: Highlands & Islands Enterprise, 3 North Ness Business Park, Lerwick

DAY 2: Who should attend?

Individuals/enterprises seriously considering new product development or adaption for the cruise market.

What’s involved?

  • Cruise market analysis
  • How to reach cruise passengers and raise your company profile through the internet and social media
  • Available help and support
  • Producing an individual action plan with one-to-one support to help your company develop an International Cruise Tourism Action Plan
  • One-to-one time with a specialist

Don't miss this invaluable opportunity to gain insight into this growing market - join us by reserving your place now!

*The day 2 workshop is free of charge but is a form of EU State Aid and counts towards your overall De Minimis Aid allowance. Each company is allowed a total of €200,000 in De Minimis Aid over a three-year period (with a lower limit for fisheries and some other categories).


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