Creating and Maintaining a Competitive Advantage Masterclass 2019

19 February 2020 to 20 February 2020

Workshop Details

Creating and sustaining a competitive advantage has become increasingly difficult in an ever- changing and dynamic environment. Businesses need to be adept at strategic thinking and strategic analysis and find ways to enhance impact, value and performance. This Masterclass will teach you the tools and techniques to stay ahead of the game.

The Masterclass will be delivered by Professor Eleanor Shaw, Executive Director of the Hunter Centre for Entrepreneurship and Vice Dean of Strathclyde Business School, in collaboration with FutureX. 

Eleanor has over 25 years’ experience of the design and delivery of impactful entrepreneurship learning journeys acquired working in higher education institutions of global standing in the UK and internationally. She has held positions at Glasgow University, Durham University, Toulouse Business School, Massey University in New Zealand, University of Arkansas, the Universidad De Monterrey in Mexico and Montpelier Business School in France. 

Eleanor has undertaken extensive research on entrepreneurship and was voted as one of the 100 leading professors in the field of entrepreneurship by entrepreneurs in “Hot Topics”.

There is a charge of £100 for attending each two-day Masterclass. This includes the cost of the networking dinner on the first evening.

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