Brand Development Workshop, part of the Entrepreneurial Academy series
This workshop provides you with a structured ten step process to develop or evaluate your own brand and shows how you can use your brand to differentiate your business in a crowded market. You will learn how to communicate the vision, mission and values of your business or social enterprise and gain knowledge on how to build a brand architecture that reflects your company’s operations and your customers’ experiences. At the end of the workshop you will have an improved knowledge of what a brand is and why it should inform decision making within your business. You will leave the workshops with a toolkit to implement the learning in your company.
“The HIE Entrepreneurial Academy workshops were excellent and have really added value to my business and accelerated our plans for growth”
Catherine Bunn, Director, Highland Campervans. Dalcross
The workshops provide you with the chance to drill into the detail of the subject as it relates to your company or social enterprise. With ‘Chatham House Rules’ in place, you can feel comfortable troubleshooting your business challenges with the support of an expert provider and with the input of the other entrepreneurs in the room.
Participants will leave each workshop with a deeper understanding of the topic and a toolkit or plan to turn this knowledge into action.