This masterclass will be delivered by Bill Aulet, Massachusetts Institute of Technology (MIT), Boston, USA in collaboration with the University of Strathclyde and FutureX.
Bill is a serial entrepreneur and has co-founded two companies, winning over a dozen awards for business growth and operations. He has over 25 years experiences in high growth businesses and is the author of the best-selling book “Disciplined Entrepreneurship”.
Bill has extensive practical experience of all stages of the entrepreneur’s journey and is a Professor at the MIT Sloan School of Management where he has taught at all levels since 2006. Bill teaches the Entrepreneurship Development Program at MIT and is a Visiting Professor at Strathclyde Business School.
Structured Steps in the Entrepreneur’s Journey provides the overarching framework for the suite of Masterclasses and covers the end to end process for setting up and scaling an innovation-driven enterprise. It will teach you a tried and tested process, tools and techniques to gain a deep understanding of your customers, develop the right product or service at the right price to meet their needs and enter your target markets whilst avoiding many of the pitfalls that businesses face at a time of rapid growth.
There is a charge of £100 for attending each two-day Masterclass. This includes the cost of the networking dinner on the first evening.