Strategic marketing management is a powerful organisational process to better reach and satisfy customers whilst increasing profitability and productivity. It will also help a business become more innovative and better penetrate a market. This Masterclass will equip you with the skills to apply a strategic approach to marketing and gain a deep insight of your customers, competitors, markets and opportunities.
There is a charge of £100 for attending each two-day Masterclass. This includes the cost of the networking dinner on the first evening.
Dr Mario Vafeas, Bristol Business School, University of the West of England
This Masterclass will be delivered by Dr Mario Vafeas in collaboration with a team of marketing specialists from the Bristol Business School. Mario has personal experience of the entrepreneur’s journey having founded and grown a marketing agency, winning business from clients such as Coca-Cola, Unilever and Pernod Ricard and entering international markets, including Europe and the Middle East.
Since selling his agency, Mario has been a senior lecturer in marketing at Bristol Business School since 2010. The team from the University of the West of England have extensive experience teaching students and SMEs. They are all marketing practitioners, having run marketing consultancies and worked in the private sector with house-hold names such as Levi-Strauss. The team has expertise in all facets of marketing from marketing processes and frameworks to international marketing and social media.