This workshop will help you identify and prioritise what you are looking to gain through digital channels – such as more sales, brand awareness or better customer support – and will explore the techniques and tactics to achieve these goals. You will be given an overview of best practice use of digital platforms (website, social media and email) to build market intelligence, engage with your customers and gain business insights to inform your digital strategy. You will learn how to monitor and evaluate your efforts and will leave the workshop with an action plan for your business.
This workshop will be delivered by Gary Ennis of NS Design, (above), an award winning digital agency in Glasgow providing digital services and consultancy to more than 10,000 businesses worldwide for over 17 years. NS Design has a strong reputation in social media training and consultancy and web design and development. Clients include Skyscanner, NHS Education for Scotland and the Scottish Leather Group.
“HIE’s workshops were expertly delivered at just the right level and by experienced practitioners who understood the needs of the entrepreneur as well as their subject fields.”
Simon Harrison, CEO, SpeyCardio Ltd. Grantown-on-Spey.